Daltile Enhances Customer Experience Through New Virtual Web Catalog

Interactive catalog and apps provide on-demand access to product information and inspiration

DALLAS: (October, 3 2013) – The customer journey from desire to research to purchase is rapidly changing, and Daltile is at the forefront in developing digital solutions to make that journey easier – and more rewarding – than ever before through the launch of its first ever Virtual Web Catalog. This online platform is an interactive version of the physical catalog customers have trusted for more than 15 years, now brought to life with exciting features to discover Daltile’s extensive range of on-trend products anytime, anywhere. The Virtual Catalog is the latest addition to the company’s expanding suite of digital tools, including the successful re-launch of the brand website, www.daltile.com, that provide savvy consumers with easily accessible information and inspiration for tile and natural stone projects of any scale.

“Today’s consumer has high expectations about design, building and remodeling thanks to an abundance of information available through the web and social media,” says David P. Warren, digital marketing manager, Daltile. “Our Virtual Web Catalog is the latest addition to Daltile’s suite of online resources, ensuring our customers are as informed and confident as possible during that product selection process.”

Virtual Catalog Highlights include:

  • On-demand access – The easy to use digital format allows customers to quickly browse Daltile’s entire suite of products thanks to a searchable interface and interactive table of contents.
  • Multiple versions – Three versions of the Daltile Virtual Catalogs are currently available, including the 2013 Full Product Catalog, the 2013 New Product Catalog and 2013 Dimensional Stone Catalog.
  • Downloadable for anytime access – All catalogs can be downloaded to the desktop for ongoing reference and use when disconnected from the Internet.
  • Customizable PDF option – Users can select, download and print pages based on their specific needs.
  • Social sharing tools – Users can share design inspiration with others from the catalog via email, Facebook, Twitter or LinkedIn.

For those on the go, the Virtual Catalog is also available in an APP version compatible with Android and Apple devices. Users can download and reference the complete set of interactive catalogs on their device, even while disconnected from the Internet. The iOS Virtual Catalog APP is available for download on iTunes and Android APP on Google Play.

From the Virtual Catalog, users can navigate directly to the newly re-launched Daltile website, with enhanced features that successfully achieved simplified navigation, easier access to information and even greater design inspiration for users. These new features were a direct response to the findings of an extensive usability study that revealed a need for simplified browsing and enhanced functionality, and the proof of Daltile’s success is in the numbers. In just five months, Daltile has seen a 24 percent increase in overall website traffic and page engagement, a 48 percent reduction in home page bounce rates and an average of  372,000 unique visitors per month. Together with the Virtual Catalog, the new website is sure to empower Daltile’s customers to design with confidence like never before.

About Daltile
Daltile is an industry-leading brand of ceramic, porcelain, glass, metal, manufactured stone and natural stone tile products.  Daltile products are distributed through over 250 company-owned sales service centers, stone slabyards and gallery design centers that service a robust network of trade customers.  Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit www.daltile.com and follow Daltile on Facebook, Twitter, Instagram, Houzz and Pinterest.

About Dal-Tile Corporation
Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit www.dal-tile.com or call 1-800-933-8453.