Daltile Opens a New Interactive Design Studio in Philadelphia
PHILADELPHIA (May 7, 2014) – Daltile, an industry-leading brand of ceramic, porcelain, glass, metal, and natural stone tile products, has opened the doors to a new design studio in downtown Philadelphia. The design studio is the first of its kind from Daltile to open in the North East, and will serve as a valuable resource for designers and customers in the area.
“To meet the growing needs of designers, architects and other customers, we’re making our full range of product options more accessible in a space that inspires,” said Lori Kirk-Rolley, vice president, Brand Marketing, Dal-Tile.
The 4,000 square-foot, four-story design studio, conveniently located in the Philadelphia Design Building at 2300 Chestnut St., is nestled among other architectural and design firms, just around the corner from the Marketplace Design Center. Nearby 30th Street Station, an Amtrak Hub, provides easy access for those in the tri-state area.
The space looks and feels like a sophisticated design firm with communal worktables and easy access to product samples. A loose tile library provides customers with full-size samples to help them choose the best, and most stylish, tile for their projects.
Digital tools in the studio allow customers to bring their design ideas to life. An LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with the tile and stone visualizer tool.
Wall panels showcase products in-use to provide inspiration for applications and encourage incorporating various collections in each space for unique and multi-dimensional results.
The entry features a unique tile sculpture and mosaic mural that serve as a focal point, while a freestanding glass and metal lift leads the eye to the mezzanine area and above in the multi-level space.
“We kept the design elements in the space simple and sleek, as the historic loft-like atmosphere already provided a lot of natural character,” said Glenn Isenmann, associate for Gensler, the global architecture, design, planning and consulting firm that designed the studio for Daltile.
The studio is the first of two bi-coastal locations to open to the public in 2014. Daltile will celebrate the opening of a shared studio with Mohawk Flooring in San Francisco in the coming months. For more information visit Daltile.com.
Daltile is an industry-leading brand of ceramic, porcelain, glass, metal, manufactured stone and natural stone tile products. Daltile products are distributed through over 250 company-owned sales service centers, stone slabyards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit www.daltile.com and follow Daltile on Facebook, Twitter and YouTube.
About Dal-Tile Corporation
Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit www.dal-tile.com or call 1-800-933-8453.